- Black & Company
- Brand development
An identity for a regional investment bank
A 40-year-old investment bank, specializing in regional business and industry, hoped to rebrand itself from a smaller member of the Lehman Bros. category into a nimbler, intensely regional and personal alternative. This identity was meant to be the vanguard of that effort. It was well-received (except, sadly, by the company’s founder emeritus, who remarked that he “wouldn’t give that business card to a dog”), but its life was brief; Black & Company was acquired shortly after the new brand’s adoption.