- The Forest Park Conservancy
- Brand development
An identity for a non-profit organization protecting the nation’s largest urban park
For twenty years, the Friends of Forest Park communicated like many non-profits: word-of-mouth, augmented by a hodgepodge of in-kind donations and powered by the staff’s elbow grease. As they pondered their conversion to a conservancy, with the more complex business and political relationships implied by that model, they realized that since they were going to be a real business, they had better communicate like one.