- Marie Watt Studio
A sophisticated visual identity for a sculptor
Artists are in business. Any working artist will admit this; it’s others who insist that art, like religion, must somehow be separate from worldly concerns. And while the work may be the largest part of the communicative relationship between artist and patron, it is not the only part. Olafur Eliasson probably understands this best of contemporary artists, who counts a small communications firm among his 50+ employees.
In developing an identity program for the Iroquois sculptor Marie Watt, we sought to follow Mr. Eliasson’s example, albeit at Ms. Watt’s smaller scale. The first principle is clarity: the work must show without external sentiment. Often, designers will seek to “interpret” an artist’s work visually. Ms. Watt, though Native American, is a contemporary artist first and foremost. We framed her work using whitespace and disciplined, austere typography; the same principles we followed in designing her catalogue Lodge.