- Oregon Humanities
- Magazine redesign (proposed)
A proposed redesign for a journal of letters
Oregon Humanities is a very useful organization: a regional non-profit committed to helping people improve their lives through education and application of the humanities; in short, by the practice of critical thinking. The group also publishes a very interesting quarterly magazine, which they asked us to take a look at redesigning.
The organization thought of Oregon Humanities in terms of an alumni magazine, printed on coated paper with a 4-color cover. That was all well and good, but we felt their content was good enough to push the publication more along the lines of the excellent British literary quarterly Drawbridge. To our thinking, if Oregon Humanities was about ideas, then the more ideas you could get into an issue, the better. We recommended cutting the production budget (by printing via cold web on cheaper paper and at a size trimmed back to lower their postage) and use the resulting savings to finance more good content.
The result, shown below, was younger, grittier, more lively. It was also too big a change for them and didn’t sell through.