- Portland Brewing Co.
- 1996 Annual Report
A lousy year, discussed the way you might hear it at the pub
Portland Brewing (now owned by Saxer Brewing) had a lousy 1995 – largely due to a hypersaturated craft beer market – but management felt that they had made good decisions and were well-positioned for growth. We talked them out of soft-pedaling their soft results in an opaque 10-k, instead delivering an oversized, straight-talking book that cut their production budget by more than half and garnered management a standing ovation at the annual meeting.