- Portland Center Stage
- Web development
Building community by increasing ticket sales
Portland Center Stage, a large and established theatre company serving the Pacific Northwest, had a popular blog, and was savvy with social media. It had used those tools to create a close relationship with its audience. But their online ticket sales were anemic: their blog and ticketing engine were on separate sites and that disconnection meant that most ticketing was still done by phone. PCS felt that by more tightly integrating their online presence, they could increase sales.
With plenty of help from the Portland back-end developer Anomaly, we delivered a lively community portal for PCS, integrating its excellent discipline in self-reporting and outreach with the simple task of buying tickets. Online sales jumped over 50% after launch (our target was 35%) and have remained strong.