- Smith & Fong
- Web development
A web site for a manufacturer of sustainable building products
Smith and Fong is one of the oldest players in the renewable building products industry, and has long championed stewardship among their supply partners. In 2008, the company won the inclusion of bamboo into the Forest Stewardship Council’s rulebook, and has a sterling reputation for responsible supply management and premium products.
But though a company’s conduct may be impeccable, it still has to sell its products, and S&F’s quiet, deeds-not-words marketing was being overshouted by less-experienced and less-reputable competitors, particularly on the Web, which is a primary source of information for the architects and designers that are the company’s core constituents. They engaged us to redesign their site to better serve those people, and in accordance with the principles of SEO, so that they would appear more prominently in materials search results.
We delivered a highly visual site that capitalizes on the products’ beauty and utility, executed according to Web standards, and which now places Smith & Fong firmly at the top or in the first page of search results for the category.