The Dr. Bronner’s statement of purpose—a distillation of the founder’s writings referred to in-house as “the prayer”—first appeared on its packaging in 2014. The All-One Report was more or less its public introduction, set against a spectrum derived from the company’s various product colors.

The book opens with an illustration of Metatron’s cube, a bit of sacred geometry that contains all of the platonic solids and that Dr. Bronner’s in-house designer Marty Kenney used as the basis of an earlier revision of the hands-and-globe service mark seen at bottom. Here it’s deployed as a table of contents, faced with a short preface written in the Bronner brothers’ typical freewheeling style.

Portrait of Dr. Bronner himself from the early 1970s, from a story in Newsweek, we believe. The fog along the bottom was an inspired addition by that photographer, not us, though if you’ve got it, you may as well flaunt it. David Bronner, Dr. Bronner’s grandson and the company’s CEO (“Cosmic Engagement Officer”), wrote a brief family history to open the report.

An abridged history of Dr. Bronner’s from its founder’s birth through the present day. Designer Alex Harris hit upon the idea to render it as a spiral, which allowed us to get it all on two pages and also seems consistent with the company’s temperament.

The text is structured around the company’s six Cosmic Principles as laid out in the frontispiece, with each principle assigned a color. The linework from the appropriate area of Metatron’s cube reprises, quietly, in the background.
For Dr. Bronner’s, the packaging reset of 2013–14 represented a recommitment to The Moral ABC. Prior years had seen new products come to market with the familiar minuscule type turned to marketing or other purposes. Now, The Moral ABC had returned to its proper place as the brand’s lodestone and began to seep into other, new places. This first All-One Report contains the entirety of part 1 of The Moral ABC, seen as a frame around text pages and as dividers between articles.

Fifty-six pages is a longish document, and though the text type is pretty big, it’s still a lot of reading. We used terse, inset excerpts from the text to sketch the narrative across each section, set big so that you couldn’t help but read them.

In some cases, these excerpts took up most of the spread. Students of graphic design history may be seeing the influence of Tibor Kalman’s work on Interview here. It was not intentional, but if you’re going to steal, steal from the best.

We punctuated each section with large active words and excerpts taken from Dr. Bronner’s writing, illustrated with pictures of the Bronner family, their employees, and their community. Shown here is Akua Sarpomaa, an employee of Dr. Bronner’s Serendipalm project in Ghana.

The company’s business performance and sustainability information, as well as an examination of its charitable giving, are expressed in tables and charts color-coded to the appropriate area.