Illustrations

1.

First principles

Up front, we devised a set of simple rules: a common page size (a bit longer than the standard 8½ inches, and in fact a golden rectangle, in homage to Tschichold’s work at Penguin) and a set of overlapping squares to serve as a guiding principle. The common page size is an economic measure: it keeps us from having to start fresh with every title. The simple grid of squares means that even though the illustrations and compositions of every book cover in Hawthorne’s catalog differ, you get a sense of family—of unity of intent—among them.

2.

Follow-through

These are trade paperbacks. They’re better-made than most—we use acid-free papers and sewn bindings—but they’re still paperbacks. We do try to include as much of the case-bound experience as possible, however: the covers have flaps, which add a bit of heft and are double-scored, so that they can be used as bookmarks. And we engage the whole cover: in the example above, the reader doesn’t even encounter the image of grass until she opens the book—a liminal moment, between holding and reading. This is part of the promise of the Hawthorne brand: we may not be big, but we can be different, more thoughtful, and hopefully better.

3.

Covers, 2002–present